I'm Performance Marketing
Adel Fawzy
Helping startups and brands scale through high-converting paid ads on Meta and Google. I focus on turning ad spend into revenue and driving profitable growth.
About Me
A data-driven Performance Media Buyer passionate about scaling startups.
Driving Growth With a Passion For Numbers & ROI
I am a professional Performance Media Buyer with a proven track record of managing and optimizing high-impact digital advertising campaigns. I specialize in turning marketing budgets into profitable sales by combining strategic audience targeting with deep data analysis.
I combine strategic audience targeting with deep data analysis to help businesses grow profitably.
My expertise spans across Meta platforms (Facebook, Instagram, WhatsApp) and Google Ads, where I build full-funnel strategies tailored specifically for startups and fast-growing brands.
I focus on minimizing Cost Per Acquisition (CPA) and maximizing Return on Ad Spend (ROAS) to ensure sustainable, long-term business growth.
What Services I'm Providing
Tailored digital marketing solutions designed to scale your business
Growth Strategy & Analytics
Developing data-driven marketing funnels for startups. I analyze performance metrics, set up tracking, and optimize the customer journey for sustainable profit.
Google Ads Optimization
Setting up and managing Search, Performance Max, and Youtube campaigns. I optimize budgets to reduce CPA and capture high-intent leads ready to convert
How I Help You Scale
Data-driven performance strategies tailored to maximize your ROAS and lower acquisition costs.
Full-funnel campaign architecture, creative testing, and scaling E-commerce brands on Facebook & Instagram
High-converting Search, Shopping, and Performance Max campaigns targeting ready-to-buy customers.
Analyzing AOV, LTV, and CPA to ensure profitable growth rather than just impressions.
My Portfolio
Real campaigns that turned advertising budgets into profitable revenue
Data-Driven Success Stories
A deep dive into how strategic media buying and funnel optimization generated scalable revenue for E-commerce brands.
What My Clients Say
Real feedback and conversations with local brand owners I’ve guided from launch to profitability
Frequently Asked Questions
Everything you need to know about working together.
1. What ad platforms do you specialize in?
I specialize primarily in Meta Ads (Facebook, Instagram & WhatsApp) and Google Ads. My approach focuses on full-funnel strategy—from capturing high-intent prospects at low CPA to retargeting dynamic audiences to maximize overall ROAS.
2. How do you structure your ad budget and performance strategy?
I don’t just “press launch.” I divide the budget across the entire funnel. We test creatives and offers at the Top of Funnel (TOFU) to find winning ad angles, while retargeting engaged leads at the Bottom of Funnel (BOFU) to ensure continuous, profitable conversions.
3. Do you work with early-stage startups or only established brands?
I work with both! Whether you are a new e-commerce brand looking to validate products and generate your first sales from scratch, or an established store aiming to lower acquisition costs and scale revenue, I tailor the strategy to your current stage.
4. Do you handle ad creative design and copywriting?
I provide strategic direction for high-converting ad creatives and craft performance-focused, direct-response copy designed to sell. For visual assets, I collaborate with your design team or guide you on the exact image/video formats needed for maximum CTR.
5. How do you structure your pricing and fees?
I work on a scalable performance commission model based on generated sales. As your revenue and order volume grow, the pricing adjusts dynamically. This ensures our goals are 100% aligned—I only win when your brand grows profitably.
6. Do you run ads from your account or my Ad Account?
Always from your business Ad Account. You retain 100% full ownership of your data, pixel history, ad assets, and billing. I am added securely as a Media Buyer manager via Meta Business Manager / Google Ads Manager.